new youth activism
By bergstromtrends on 13-08-2008 . Comments
(1)
We can’t help but notice a big shift happening in China. Youth born before 1980 have had a reputation of beingself-centered, dependent and superficial.
tanning
By bergstromtrends on 10-07-2008 . Comments
(0)
In China, white skin has been a symbol of beauty for centuries. Tanning salons have existed for a few years now in tier one cities but we have also noticed tanning promotions and marketing trickling into higher income tier two locations.
may
By bergstromtrends on 22-05-2008. Comments
(0)
in this issue: • • Women’s Wear Daily’s Top 10 List for Chinese Youth • • Chinese Vintage Hits Europe • • Heat is On: Olympics Advertising • • W Is For Welcome! • • China Tries on X Games
what youth are saying:
about the Olympics
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about environmental trends
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bergstrom in the press:
+ brandweekdomestic brands and loyalty
+ Women's Wear Daily
top 10 retail list
+ Destination CRM
chinese individuality
+ Marketwatch
sports brands
+ NPR Marketplace
Olympics and branding
+ Oregon Broadcasting
sports brands
bergstrom newsletter:
trend in focus: social activismtrend in focus: tanning
trend report : May
bergstrom blog:
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